Exploring Gender Stereotypes In Financial Reporting: An Aspect-Level Sentiment Analysis Using Big Data And Deep Learning

This study delves into the intricate interplay between gender stereotypes and financial reporting through an aspect-level sentiment analysis approach. Leveraging Big Data comprising 129,251 human face images extracted from 2085 financial reports in Chile, and employing Deep Learning techniques, we uncover the underlying factors influencing the representation of women in financial reports. Our findings reveal that gender stereotypes, combined with external economic factors, significantly shape the portrayal of women in financial reports, overshadowing intentional efforts by companies to influence stakeholder perceptions of financial performance. Notably, economic expansion periods correlate with a decline in women's representation, while economic instability amplifies their portrayal. Furthermore, the financial inclusion of women positively correlates with their presence in financial report images. Our results underscore a bias in image selection within financial reports, diverging from the neutrality principles advocated by the International Accounting Standards Board (IASB). This pioneering study, combining Big Data and Deep Learning, contributes to gender stereotype literature, financial report soft information research, and business impression management research.